Start with the brand. Infuse it into every element.


Make it cohesive. Make a connection. Make your brand matter.

Customer Appreciation Gala featuring the Goo Goo Dolls

A Leading Global Insurance Company

Orlando, FL

Hard Rock Live at Universal Studios

2000 Guests

Progress Rocks! No doubt about it. Just one peek at our client’s corporate video, and it was clear to us that to them progress meant innovation, creativity, growth. It was about reaching higher and making it happen. And we took the opportunity to do just that.


After three consecutive years of producing this event at an annual insurance conference, we wanted to reach higher than ever before and make this customer event one that out-did, out-entertained, out-shined, and out-rocked the competition — without spending more money than in years past! We did it.


Using the visual metaphors of insuring progress—the step and repeat images entrenched in our client’s ad campaign — as well as their corporate brand colors, we created a tangible brand vitality that absolutely rocked the house both inside and out. More than 2000 guests thought so, but more importantly, so did the client. New Day was again awarded the following year’s program right on the spot