Concert productions to date include:

One Republic

Sugar Ray

Rob Thomas

The Goo Goo Dolls

Hootie and the Blowfish

Kenny Loggins

Bruce Hornsby

Jim Belushi and the Sacred Hearts

Earth, Wind & Fire

Huey Lewis and the News


Jay Leno

The Pointer Sisters

The Four Tops

The Spinners

KC and the Sunshine Band

Branded content, music and entertainment marketing programs that drive business results.


Producing a concert is one thing. Producing a concert in concert with your business and brand messaging is quite another. And no one does it better than New Day Creative. Really. We look at all the variables and bring them together for the most brilliant, most robust, and most remembered, brand-building outcomes. Where to begin? Of course, client objectives drive all and we can do as much or as little as you'd like. For instance, depending on your needs, we can:


  • search for and negotiate with the most applicable entertainment venues based on audience size and tenor requested.
  • recommend and contract with the best-suited talent based on budget, demographics and desired tone.
  • pair brand and messaging with a graphic design that carries the concert’s purpose from promotion through execution.
  • create environments that encompass the entire room – stretching the scenics from the stage right through to the floor. It’s a brilliant tactic that tears down the fourth wall and gets everybody in the act.
  • build and stage a concert replete with the all the necessary production elements -- lighting, audio, video, special effects and more – for a flawless execution.


Bottom line is is that no matter how much or how little is needed, we recognize it all begins with you. And ends with you. It’s our spotlight for success. But just know this.We’ll ultimately reach a perfect timbre that ensures an ecstatic client as well as an encore performance for us. And so far, New Day Creative has gotten it right every time.